<tr class="searchResult">
    <td data-content="id" data-link="id" data-format="productLink" data-format-target="link"></td>
    <td data-content="name"></td>
    <td data-content="price" data-format="currency" data-format-options="en"></td>
    <td data-content="tags" data-format="tags"></td>
    <td data-content="warehouseLocation" data-format="coordinates"></td>
</tr>
